//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Franses, Philip Hans"
~person:"Tadajewski, Mark"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
89
Marketing theory
88
Marketing
46
Theorie
33
Theory
33
Consumer behaviour
27
Konsumentenverhalten
27
Marketing management
24
Marketingmanagement
24
History of economic thought
19
Market research
19
Marktforschung
19
Ökonomische Ideengeschichte
19
USA
17
United States
17
Bibliometrics
15
Bibliometrie
15
Criticism
15
Kritik
15
Relationship marketing
14
Beziehungsmarketing
13
Direct marketing
13
Direktmarketing
13
Market share
13
Marktanteil
13
Geschichte
12
Forecasting model
9
Marketing. Distribution of products
9
Prognoseverfahren
9
Brand
8
Critical Management Studies
8
Critical management studies
8
Fundraising
8
History
8
Markenartikel
8
Econometric model
7
Ökonometrisches Modell
7
Charitable organization
6
Economic history
6
Experiment
6
more ...
less ...
Online availability
All
Free
60
Undetermined
28
Type of publication
All
Book / Working Paper
117
Article
90
Type of publication (narrower categories)
All
Article in journal
63
Aufsatz in Zeitschrift
63
Arbeitspapier
35
Working Paper
35
Graue Literatur
26
Non-commercial literature
26
Collection of articles of several authors
20
Sammelwerk
20
Aufsatz im Buch
19
Book section
19
Reprint
10
Mehrbändiges Werk
5
Multi-volume publication
5
Aufsatzsammlung
4
Article
1
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Biography
1
Festschrift
1
Handbook
1
Handbuch
1
Nachruf
1
more ...
less ...
Language
All
English
182
Undetermined
25
Author
All
Franses, Philip Hans
Tadajewski, Mark
Bruhn, Manfred
436
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
163
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Melewar, T. C.
102
Vrontis, Demetris
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Keller, Kevin Lane
95
Malhotra, Naresh K.
94
Gierl, Heribert
91
Kaiser, Harry M.
90
more ...
less ...
Institution
All
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Erasmus Research Institute of Management
9
Econometrisch Instituut <Rotterdam>
4
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
2
Taylor and Francis.
1
Published in...
All
ERIM report series research in management
19
Journal of historical research in marketing
18
SAGE library in marketing
16
ERIM Report Series Research in Management
12
Marketing theory
11
Journal of marketing management : MM
10
Sage library in marketing
9
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
7
Econometric Institute research papers
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Critical marketing : issues in contemporary marketing
5
Discussion paper / Tinbergen Institute
4
Historical research in marketing management
4
SAGE library of marketing
4
ERIM Report Series Reference
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Econometric Institute Research Papers
2
Econometrics
2
History of marketing thought ; Volume 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of applied econometrics
2
Journal of marketing research : JMR
2
Rotterdam Institute for Business Economic Studies
2
Routledge companions in business, management and accounting
2
Technological forecasting & social change : an international journal
2
Advances in econometrics
1
Advances in econometrics : a research annual
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
1
Econometric Reviews
1
Econometrics : open access journal
1
Economics letters
1
European journal of marketing : EJM
1
Explanatory frameworks : economics, geography, social analysis
1
Handbook of economic forecasting ; 1
1
Handbook of economic forecasting ; Vol. 1
1
Handbook of marketing decision models
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral and experimental economics
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of business research : JBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
176
RePEc
16
BASE
11
USB Cologne (EcoSocSci)
3
EconStor
1
Showing
1
-
10
of
207
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Rethinking "
marketing
as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
4
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
5
On being critically oriented in precarious times : for resistant curiosity
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 8-19
Persistent link: https://www.econbiz.de/10014305492
Saved in:
6
The alternative “
Marketing
Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
7
Scientific
marketing
management and the emergence of the ethical
marketing
concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
8
Relevance, responsibility, critical performativity, testimony and positive
marketing
: contributing to
marketing
theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
9
Historical research in
marketing
management
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2018
-
First issued in paperback
Persistent link: https://www.econbiz.de/10011913352
Saved in:
10
Modeling Dynamic Effects of the
Marketing
Mix on Market Shares
Fok, D.
;
Paap, Richard
;
Franses, Philip Hans
-
2012
of the
marketing
mix on market shares. A useful model to link market shares with
marketing
-mix variables, like price and …
Persistent link: https://www.econbiz.de/10014076333
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->