Hudson, Darren; Gallardo, Rosa Karina; Hanson, Terrill R. - In: Journal of Agricultural and Applied Economics 44 (2012) 01
In this paper we compare results from an in-store field experiment and a mail survey choice experiment (CE) to investigate CE’s capacity in predicting grocery store market share. For the comparison, we used three seafood products: freshwater prawns, marine shrimp, and lobster. CE...