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~person:"Helm, Roland"
~subject:"Konsumentenverhalten"
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Search: subject:"Theory"
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Konsumentenverhalten
Theorie
48
Theory
48
Deutschland
24
Germany
24
Consumer behaviour
22
Innovation
16
Präferenztheorie
14
Theory of preferences
14
Conjoint analysis
10
Conjoint-Analyse
10
Innovation management
10
Innovationsmanagement
10
Market research
10
Marktforschung
10
Measurement
8
Messung
8
Knowledge management
7
Lieferantenmanagement
7
Supplier relationship management
7
Wissensmanagement
7
Beziehungsmarketing
6
Forschungskooperation
6
Marketing
6
Marketing management
6
Marketingmanagement
6
Multinationales Unternehmen
6
New product development
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Produktentwicklung
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Relationship marketing
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Research collaboration
6
Signalling
6
Transnational corporation
6
Consumer goods
5
Estimation
5
Innovation diffusion
5
Innovationsdiffusion
5
Internationales Marketing
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Konsumgüter
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Motivation
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English
13
German
7
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Helm, Roland
Janssen, Maarten C. W.
53
Moraga-González, José Luis
40
Rock, Bram de
36
Cherchye, Laurens
34
Wildenbeest, Matthijs R.
31
Dellaert, Benedict G. C.
30
Anderson, Simon P.
29
Vermeulen, Frederic
29
Belk, Russell W.
28
Blundell, Richard W.
28
Huber, Frank
28
Mullainathan, Sendhil
28
Herrmann, Andreas
25
Nevo, Aviv
25
Zhou, Jidong
25
Falk, Armin
24
Hruschka, Harald
24
Postlewaite, Andrew
24
Armstrong, Mark
23
Inderst, Roman
23
Karle, Heiko
23
Sheth, Jagdish N.
23
Foxall, Gordon R.
22
Gierl, Heribert
22
Lusk, Jayson L.
22
Peitz, Martin
22
Bauer, Hans H.
21
Kerschbamer, Rudolf
21
Parakhonyak, Alexei
21
Spiegler, Ran
21
Dubé, Jean-Pierre
20
Fishman, Arthur
20
Samuelson, Larry
20
Bagozzi, Richard P.
19
Sutter, Matthias
19
Dhar, Ravi
18
Heidhues, Paul
18
Boone, Jan
17
Decker, Reinhold
17
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
6
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
3
Review of managerial science
2
Betriebswirtschaftliche Abhandlungen
1
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
International journal of product development : IJPD
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : ZFP ; journal of research and management
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
20
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1
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
2
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
3
A customer-based approach for selecting attributes and levels for preference measurement and new product development
Steiner, Michael
;
Helm, Roland
;
Hüttl-Maack, Verena
- In:
International journal of product development : IJPD
21
(
2016
)
4
,
pp. 233-266
Persistent link: https://www.econbiz.de/10011737706
Saved in:
4
The impact of customer-specific and market-related variables on the preference for highly innovative products
Helm, Roland
;
Conrad, Daniel
- In:
Review of managerial science
9
(
2015
)
1
,
pp. 61-88
Persistent link: https://www.econbiz.de/10010473131
Saved in:
5
Planung und Vermarktung von Innovationen : die Präferenz von Konsumenten für verschiedene Innovationsumfänge unter Berücksichtigung des optimalen Simulationsniveaus und marktbezoge...
Helm, Roland
-
2001
Persistent link: https://www.econbiz.de/10001580339
Saved in:
6
Implication from cue utilization
theory
and signalling
theory
for firm reputation and the marketing of new products
Helm, Roland
-
2006
Persistent link: https://www.econbiz.de/10003243146
Saved in:
7
Optimal stimulation level
theory
, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
3
(
2009
)
1
,
pp. 41-73
Persistent link: https://www.econbiz.de/10003812801
Saved in:
8
Optimal stimulation level
theory
and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
Saved in:
9
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
10
EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10003507838
Saved in:
1
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