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~person:"Jayasimha, K. R."
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Consumer behaviour
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Customer misbehavior
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Jayasimha, K. R.
Roider, Andreas
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Journal of consumer marketing
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The journal of services marketing
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ECONIS (ZBW)
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Reverse contagion : role of empathy, narrative appeal, and intensity of previous
misbehavior
Jayasimha, K. R.
;
Srivastava, Himanshu Shekhar
; …
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10014471211
Saved in:
2
Addressing customer
misbehavior
contagion in access-based services
Srivastava, Himanshu Shekhar
;
Jayasimha, K. R.
; …
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 849-861
Persistent link: https://www.econbiz.de/10013407609
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