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~person:"Kaiser, Harry M."
~person:"Swoboda, Bernhard"
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Marketing
76
Consumer behaviour
35
Konsumentenverhalten
35
Deutschland
34
Germany
34
Einzelhandel
30
Retail trade
30
Livestock Production/Industries
29
Theorie
28
Theory
28
Beziehungsmarketing
24
Brand management
24
Markenführung
24
Relationship marketing
24
Marketing management
22
Marketingmanagement
22
Advertising
21
Internationales Marketing
21
Werbung
18
International marketing
17
USA
16
United States
16
Lieferantenmanagement
15
Milchmarkt
15
Milk market
15
Supplier relationship management
15
Verbraucherverhalten
11
Beschaffung
10
Brand image
10
Globalisierung
10
Globalization
10
Markenimage
10
Procurement
10
Multinationales Unternehmen
9
Corporate reputation
8
Distribution channel
8
E-commerce
8
Electronic Commerce
8
Firmenimage
8
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8
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67
English
62
German
58
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Kaiser, Harry M.
Swoboda, Bernhard
Bruhn, Manfred
436
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
163
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Melewar, T. C.
102
Vrontis, Demetris
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Zentes, Joachim
96
Keller, Kevin Lane
95
Malhotra, Naresh K.
94
Gierl, Heribert
91
Franses, Philip Hans
90
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Charles H. Dyson School of Applied Economics and Management, Cornell University
39
Agricultural and Applied Economics Association - AAEA
9
Cornell University / Department of Agricultural Economics
2
Springer Fachmedien Wiesbaden
2
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
1
Springer-Verlag GmbH
1
Universität Trier
1
Verlag Franz Vahlen
1
Western Agricultural Economics Association - WAEA
1
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Research Bulletins
33
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Marketing : ZFP ; journal of research and management
7
European retail research
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Agricultural and Resource Economics Review
5
Handelsforschung
5
Journal of Agricultural and Resource Economics
4
SpringerLink / Bücher
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Working Papers / Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Agricultural and resource economics review : ARER
3
International journal of retail & distribution management
3
Journal of Agricultural and Applied Economics
3
Journal of international marketing
3
Lehrbuch
3
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
3
2004 Annual meeting, August 1-4, Denver, CO
2
Die Betriebswirtschaft : DBW
2
EB Series
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Handel und Internationales Marketing / Retailing and International Marketing
2
HandelsMonitor
2
Journal of agricultural and applied economics
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Lehrbuch Gabler
2
Management international review : MIR ; journal of international business
2
Management international review : mir ; journal of international business
2
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Zukunft im Handel : Studien für die Praxis
2
(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
1997 Annual Meeting, July 13-16, 1997, Reno\Sparks, Nevada
1
1998 Annual meeting, August 2-5, Salt Lake City, UT
1
2000 Annual meeting, July 30-August 2, Tampa, FL
1
2001 Annual meeting, August 5-8, Chicago, IL
1
2002 Annual meeting, July 28-31, Long Beach, CA
1
2005 Annual meeting, July 24-27, Providence, RI
1
2006 Annual meeting, July 23-26, Long Beach, CA
1
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ECONIS (ZBW)
112
RePEc
66
USB Cologne (EcoSocSci)
6
BASE
2
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1
Internationales
Marketing
: going und being international
Swoboda, Bernhard
;
Schramm-Klein, Hanna
;
Halaszovich, …
-
2022
-
4., vollständig überarbeitete Auflage
Internationalen
Marketing
. Im Vordergrund steht aktuelles empirische Wissen der letzten Dekade, um dem Leser moderne Erklärungs- und …
Persistent link: https://www.econbiz.de/10012391225
Saved in:
2
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
3
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
4
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
5
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
6
Management von Handelsunternehmen in einer digitalen Zukunft
Swoboda, Bernhard
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 219-237)
.
2018
Persistent link: https://www.econbiz.de/10011741007
Saved in:
7
Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
8
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
9
Successful GAM organization for companies that supply international retailers and the role of international
marketing
strategy
Swoboda, Bernhard
;
Seibel, Christoph
;
Schlüter, Andrea
- In:
European retail research
28
(
2014
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
Saved in:
10
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele
;
Swoboda, Bernhard
- In:
International business review : the official journal of …
32
(
2023
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014450234
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