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~person:"Kaiser, Harry M."
~subject:"Marketing management"
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Subject
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Marketing management
Marketing
68
Livestock Production/Industries
29
Advertising
21
Marketingmanagement
18
Werbung
18
Milchmarkt
15
Milk market
15
USA
14
United States
14
Consumer/Household Economics
7
Food Consumption/Nutrition/Food Safety
6
Agrarprodukt
5
Agricultural product
5
Farm management
5
Landwirtschaftliche Betriebslehre
5
New York
5
Consumer behaviour
4
Demand and Price Analysis
4
Konsumentenverhalten
4
Sales promotion
4
Verkaufsförderung
4
Farm Management
3
Fruits and vegetables
3
Milchpolitik
3
Milk policy
3
Willingness to pay
3
generic advertising
3
milk
3
1984-1990
2
1984-1995
2
1986-1992
2
Advertising effects
2
Außenwirtschaftsförderung
2
Cheese
2
Financial Economics
2
Food
2
Gattungsmarke
2
Generic brand
2
Health Economics and Policy
2
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Free
1
Type of publication
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Book / Working Paper
13
Article
5
Type of publication (narrower categories)
All
Graue Literatur
11
Non-commercial literature
11
Article in journal
5
Aufsatz in Zeitschrift
5
Arbeitspapier
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
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Language
All
English
18
Author
All
Kaiser, Harry M.
Kotler, Philip
87
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Kumar, V.
38
Keller, Kevin Lane
37
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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Institution
All
Cornell University / Department of Agricultural Economics
2
Published in...
All
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
3
Journal of agricultural and applied economics
2
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
2
Agribusiness : an internat. journal
1
Applied economics
1
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural Resource, and Managerial Economic, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
The journal of agricultural economics research
1
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Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluating the Effectiveness of Generic Advertising Versus Nonadvertising
Marketing
Activities on New York State Milk Markets
Zheng, Yuqing
-
2008
This study distinguishes nonadvertising
marketing
activities from generic advertising and investigates their separate …
marketing
tool. Such results have policy implications in benefit-cost analysis and optimal allocation of fluid-milk check …
Persistent link: https://www.econbiz.de/10012769734
Saved in:
2
Modelling household purchasing behaviour to analyse beneficial
marketing
strategies
Dong, Diansheng
;
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
Applied economics
44
(
2012
)
4/6
,
pp. 717-725
Persistent link: https://www.econbiz.de/10009532038
Saved in:
3
Evaluating the effectiveness of generic advertising versus nonadvertising
marketing
activities on New York State milk markets
Zheng, Yuqing
;
Kaiser, Harry M.
- In:
Agribusiness : an internat. journal
25
(
2009
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003872260
Saved in:
4
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
;
Chiambalero, Chris
-
1999
Persistent link: https://www.econbiz.de/10001398684
Saved in:
5
Commodity promotion programs in the United States
VandeKamp, Philip
;
Kaiser, Harry M.
-
1999
Persistent link: https://www.econbiz.de/10001391463
Saved in:
6
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
7
Determinants of temporal variations in advertising effectiveness
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988401
Saved in:
8
Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.
;
Ferrero, Jennifer L.
-
1997
Persistent link: https://www.econbiz.de/10000967579
Saved in:
9
An economic analysis of generic milk advertising impacts on markets in New York State
Lenz, John E.
;
Kaiser, Harry M.
;
Chung, Chanjin
-
1997
Persistent link: https://www.econbiz.de/10000967581
Saved in:
10
Imperfect competition models and commodity promotion evaluation : the case of US generic milk advertising
Suzuki, Nobuhiro
- In:
Journal of agricultural and applied economics
29
(
1997
)
2
,
pp. 315-325
Persistent link: https://www.econbiz.de/10001231875
Saved in:
1
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