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~person:"Kaiser, Harry M."
~subject:"Milchmarkt"
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Search: subject:"Marketing"
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Subject
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Milchmarkt
Marketing
68
Livestock Production/Industries
29
Advertising
21
Marketing management
18
Marketingmanagement
18
Werbung
18
Milk market
15
USA
14
United States
14
Consumer/Household Economics
7
Food Consumption/Nutrition/Food Safety
6
Agrarprodukt
5
Agricultural product
5
Farm management
5
Landwirtschaftliche Betriebslehre
5
New York
5
Consumer behaviour
4
Demand and Price Analysis
4
Konsumentenverhalten
4
Sales promotion
4
Verkaufsförderung
4
Farm Management
3
Fruits and vegetables
3
Milchpolitik
3
Milk policy
3
Willingness to pay
3
generic advertising
3
milk
3
1984-1990
2
1984-1995
2
1986-1992
2
Advertising effects
2
Außenwirtschaftsförderung
2
Cheese
2
Financial Economics
2
Food
2
Gattungsmarke
2
Generic brand
2
Health Economics and Policy
2
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Free
1
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Book / Working Paper
11
Article
4
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Graue Literatur
9
Non-commercial literature
9
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
15
Author
All
Kaiser, Harry M.
Albrecht, Jens
3
Forker, Olan D.
3
Lenz, John E.
3
Chung, Chanjin
2
Gaigl, Gerhard
2
Roth, Thomas
2
Suzuki, Nobuhiro
2
Zheng, Yuqing
2
Abdullah, Muhammad
1
Aggelopoulos, Stamatis
1
Alvensleben, Reimar von
1
Archana Singh
1
Banse, Martin
1
Barker, Tansu
1
Behe, Bridget K.
1
Bir, Courtney
1
Bittmann, Thomas
1
Blanc, Simone
1
Bolotova, Yuliya V.
1
Borra, Danielle
1
Bouamra-Mechemache, Zohra
1
Briz, Julian
1
Brun, Filippo
1
Bárdos, Krisztina
1
Cai, Xiaowei
1
Castellari, Elena
1
Cheelo, Tulumbe
1
Chiambalero, Chris
1
Conner, David S.
1
Dawande, Milind
1
Dixon, Bruce L.
1
Donnellan, Trevor
1
Fałkowski, Jan
1
Fertő, Imre
1
Forgács, Csaba
1
Getter, Kristin L.
1
Hagedorn, Konrad
1
Hajiyeva, Sevinj
1
Haß, Marlen
1
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Institution
All
Cornell University / Department of Agricultural Economics
2
Published in...
All
NICPRE / National Institute for Commodity Promotion Research and Evaluation
8
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
5
Journal of agricultural and applied economics
2
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
2
Agribusiness : an internat. journal
1
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural Resource, and Managerial Economic, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
The journal of agricultural economics research
1
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
Evaluating the Effectiveness of Generic Advertising Versus Nonadvertising
Marketing
Activities on New York State Milk Markets
Zheng, Yuqing
-
2008
This study distinguishes nonadvertising
marketing
activities from generic advertising and investigates their separate …
marketing
tool. Such results have policy implications in benefit-cost analysis and optimal allocation of fluid-milk check …
Persistent link: https://www.econbiz.de/10012769734
Saved in:
2
Evaluating the effectiveness of generic advertising versus nonadvertising
marketing
activities on New York State milk markets
Zheng, Yuqing
;
Kaiser, Harry M.
- In:
Agribusiness : an internat. journal
25
(
2009
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003872260
Saved in:
3
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
;
Chiambalero, Chris
-
1999
Persistent link: https://www.econbiz.de/10001398684
Saved in:
4
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
5
Determinants of temporal variations in advertising effectiveness
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988401
Saved in:
6
An economic analysis of generic milk advertising impacts on markets in New York State
Lenz, John E.
;
Kaiser, Harry M.
;
Chung, Chanjin
-
1997
Persistent link: https://www.econbiz.de/10000967581
Saved in:
7
Imperfect competition models and commodity promotion evaluation : the case of US generic milk advertising
Suzuki, Nobuhiro
- In:
Journal of agricultural and applied economics
29
(
1997
)
2
,
pp. 315-325
Persistent link: https://www.econbiz.de/10001231875
Saved in:
8
Impact of national generic dairy advertising on dairy markets : 1984 - 95
Kaiser, Harry M.
- In:
Journal of agricultural and applied economics
29
(
1997
)
2
,
pp. 303-313
Persistent link: https://www.econbiz.de/10001231878
Saved in:
9
Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1996
Persistent link: https://www.econbiz.de/10000935077
Saved in:
10
Impact of national generic dairy advertising on dairy markets, 1984 - 95
Kaiser, Harry M.
-
1996
Persistent link: https://www.econbiz.de/10000941310
Saved in:
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