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~person:"Malhotra, Naresh K."
~person:"Tadajewski, Mark"
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Marketingtheorie
108
Marketing theory
107
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61
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56
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46
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29
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29
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22
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21
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21
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20
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16
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11
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201
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Malhotra, Naresh K.
Tadajewski, Mark
Bruhn, Manfred
436
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
163
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Melewar, T. C.
102
Vrontis, Demetris
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Keller, Kevin Lane
95
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91
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90
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90
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SAGE library in marketing
23
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18
Review of marketing research
16
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11
Journal of marketing management : MM
10
Legends in marketing
9
Sage library in marketing
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Critical marketing : issues in contemporary marketing
5
Historical research in marketing management
4
Review of Marketing Research Ser.
4
SAGE library of marketing
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
History of marketing thought ; Volume 2
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Marketing intelligence & planning
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Routledge companions in business, management and accounting
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 4
1
International journal of consumer studies
1
International journal of quality & reliability management
1
International journal of technology management : IJTM
1
International marketing review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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ECONIS (ZBW)
188
BASE
12
USB Cologne (EcoSocSci)
11
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1
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Rethinking "
marketing
as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
5
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
6
On being critically oriented in precarious times : for resistant curiosity
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 8-19
Persistent link: https://www.econbiz.de/10014305492
Saved in:
7
The alternative “
Marketing
Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
8
Scientific
marketing
management and the emergence of the ethical
marketing
concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
9
Relevance, responsibility, critical performativity, testimony and positive
marketing
: contributing to
marketing
theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
10
Historical research in
marketing
management
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2018
-
First issued in paperback
Persistent link: https://www.econbiz.de/10011913352
Saved in:
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