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~person:"Tadajewski, Mark"
~source:"econis"
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Marketing theory
78
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78
Marketing
21
History of economic thought
19
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19
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17
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Tadajewski, Mark
Bruhn, Manfred
342
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274
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269
Kotler, Philip
194
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185
Bauer, Hans H.
182
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176
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174
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167
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165
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149
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143
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137
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129
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128
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121
Tomczak, Torsten
121
Kreutzer, Ralf T.
114
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113
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108
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108
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105
Melewar, T. C.
101
Han, Heesup
95
Fritz, Wolfgang
94
Kirchgeorg, Manfred
93
Vrontis, Demetris
93
Krafft, Manfred
92
Albers, Sönke
91
Swoboda, Bernhard
90
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86
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85
Malhotra, Naresh K.
84
Skiera, Bernd
84
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82
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81
Zentes, Joachim
80
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78
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Journal of historical research in marketing
18
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11
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10
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9
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
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5
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3
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ECONIS (ZBW)
BASE
11
USB Cologne (EcoSocSci)
2
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1
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Rethinking "
marketing
as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
4
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
5
On being critically oriented in precarious times : for resistant curiosity
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 8-19
Persistent link: https://www.econbiz.de/10014305492
Saved in:
6
The alternative “
Marketing
Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
7
Scientific
marketing
management and the emergence of the ethical
marketing
concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
8
Relevance, responsibility, critical performativity, testimony and positive
marketing
: contributing to
marketing
theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
9
Historical research in
marketing
management
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2018
-
First issued in paperback
Persistent link: https://www.econbiz.de/10011913352
Saved in:
10
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
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