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~subject:"Markenführung"
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Search: subject:"purchase intent"
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Markenführung
Consumer behaviour
39
Konsumentenverhalten
39
purchase intent
26
Purchase intent
19
Brand image
9
Markenimage
9
Brand management
8
Emotion
6
Internet marketing
6
Online-Marketing
6
Advertising
5
Beziehungsmarketing
5
E-commerce
5
Electronic Commerce
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
Werbung
5
Advertising effects
4
Customer satisfaction
4
Kundenzufriedenheit
4
Purchase delay
4
Viral marketing
4
Virales Marketing
4
Werbewirkung
4
Attitudes
3
Brand
3
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Data protection
3
Datenschutz
3
Dienstleistungsqualität
3
Einzelhandel
3
Markenartikel
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Purchase Intent
3
Retail trade
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Service quality
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Sierra, Jeremy J.
2
Taute, Harry A.
2
Ang, Lawrence
1
Dotson, Jeffrey P.
1
Edmondson, Diane R.
1
Fan, Ruixue Rachel
1
Feit, Elea McDonnell
1
Fraser, Nicholas
1
Hill, Brad
1
Hollebeek, Linda D.
1
Khodabandeh, Afsaneh
1
Lafferty, Barbara A.
1
Lindh, Cecilia
1
Naidoo, Vik
1
Oldham, Jeffrey D.
1
Peterson, Jeff
1
Singh, Camille
1
Sotiriadou, Popi
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Yeh, Yi-Hsin
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Journal of business research : JBR
2
The journal of brand management : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of advertising : the review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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1
The importance of brands, commitment, and influencers on
purchase
intent
in the context of online relationships
Khodabandeh, Afsaneh
;
Lindh, Cecilia
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 177-186
Persistent link: https://www.econbiz.de/10012668425
Saved in:
2
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
Saved in:
3
Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
Saved in:
4
Brand attitudes and search engine queries
Dotson, Jeffrey P.
;
Fan, Ruixue Rachel
;
Feit, Elea McDonnell
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011658366
Saved in:
5
Higher education brand alliances : investigating consumers' dual-degree purchase intentions
Naidoo, Vik
;
Hollebeek, Linda D.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3113-3121
Persistent link: https://www.econbiz.de/10011507941
Saved in:
6
The effects of using pre-elite athletes as brand endorsers on
purchase
intent
and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
7
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
8
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
Saved in:
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