Fok, Dennis; Paap, Richard; Horváth, Csilla; Franses, … - 2005
Keywords
Sales, Vector Autoregression, Marketing Mix, Promotional and Regular Price, Short and Long-
term Effects … anonymous referees for their very helpful and extensive comments.
We are indebted to participants of the Marketing Science … autoregression; marketing mix; promotional and regular
price, short and long-term efiects; Hierarchical Bayes
2
1 Introduction
There …