various platforms provide new questions and promising research opportunities for marketing researchers. This monograph begins … design, formats, and features that are currently debated in the marketing literature. Some of these issues are extensions of …. We also look at strategic and behavioral models that are shaping marketing research on Internet auctions. Particular …

The relevance and importance of marketing in innovation management has been questioned in recent years. Marketing has … been blamed directly or indirectly for poor returns on investment in innovation, and marketing models of the diffusion of … innovations have not been widely adopted. In this monograph we argue that marketing is currently in a unique position to reaffirm …

Volume 1B. Part 2: Marketing, Distribution and Consumers. Agricultural commodity markets: spot, futures, options …: an industrial organization approach (R.J. Sexton, N. Lavoie). Marketing margins: empirical analysis (M.K. Wohlgenant …). Economic analysis of food safety (J.M. Antle). Marketing and distribution: theory and statistical measurement [synthesis of 1B …

>Readership:</strong> Students and researchers of agribusiness and marketing courses; business professionals; environmentalists; and general public … focus on global food and agribusiness environment, food production trends, the structure of food chains as well as new … facilitate their strategic planning and thinking processes, demand-driven orientation, supply chain organization, marketing …

This study examines marketing cooperation between firms co-localized in an agribusiness cluster, using the proximity … findings support the conclusion that interfirm marketing cooperation in the chosen agribusiness cluster is mainly dependent on … interfirm marketing cooperation and different dimensions of proximity (cognitive, geographical, institutional, organizational …