various platforms provide new questions and promising research opportunities for marketing researchers. This monograph begins … design, formats, and features that are currently debated in the marketing literature. Some of these issues are extensions of …. We also look at strategic and behavioral models that are shaping marketing research on Internet auctions. Particular …

The relevance and importance of marketing in innovation management has been questioned in recent years. Marketing has … been blamed directly or indirectly for poor returns on investment in innovation, and marketing models of the diffusion of … innovations have not been widely adopted. In this monograph we argue that marketing is currently in a unique position to reaffirm …