Consumer oriented marketing concept appeared to be effective in accordance to the shift from the traditional marketing approach to the modern marketing approach. This process brings about the concept of customer value in retail food sector as it is the case in other sectors. The rise in number...

In many of the developing (transition) countries, government is promoting the use of cooperatives as organizations that can help enhance the development of farmers and other communities. Agricultural cooperatives are believed to function as a tool for the government in promoting the economic and...

The concept of products having designated country of origin was investigated. It was established that a coherent approach can be developed by systematic organisation and structuring of the available information. A working definition was developed for identification of successful practices in...

Since over the last twenty years the reduction of trade barriers, the increasing liberalisation, the advancement in ICT have determined a growth in the horizontal and vertical competition among firms in the chain. Therefore, today more than ever they are pressured to develop appropriate...

The purpose of this study is to model and thereby enable simulation of the complete business entity of fresh food supply. A case narrative of fresh strawberry supply provides basis for this modelling. Lamming et al. (2000) point to the importance of discerning industry-specific product features...

For about two decades, sustainability discourse has been operating as a public discourse, stressing reformist and imaginary features of sustainable development (Dryzek, 1997; WCED, 1987). This discourse has its political ‘wing’, emphasising societal orientations for renewal of production and...

The introduction of the environmental dimensions within the Public Administration procurements and contracts is increasingly held as contribution to the sustainability of the chains governance. The so called Green Procurement (COM (2001) 274, l.n.488/1999) thus represents an important...

Together with the evolution from the agro-industrial model to the sustainable rural development model (Roep and Wiskerke 2004), a part of the agro-food market has evolved from an anonymous, mass food market to a quality-food market. This shift is driven by factors, such as the changing relations...

This paper reports on food chain transparency. The research specifically aims to investigate best practices. Therefore, inductive research was conducted, starting with the identification of best practices. Further, underlying patterns were investigated to derive hypotheses and to develop a...

The contemporary agrifood sectors have witnessed a rapid increase in the use of intangibles, i.e. inputs built upon information, knowledge and communication assets. Consequently firms, in their move towards competitiveness, try to innovate in line with these trends. Innovations in agrifood...