In this article we analysed the role of acceptance of a new food within innovation processes in the Italian food sector. Our analysis focused on preferences and the opinions expressed by three distinct groups of young consumers in relation to functional foods (FFs). Such products represent an...

In recent years, in the field of consumer behaviour, a large number of new models and instruments for preference analysis have been proposed. This strand of the literature has developed along two different lines. The first has produced approaches that have a more solid economic basis, but which...