Advertising can rotate the demand curve if it changes the dispersion of consumers valuations. We provide an elasticity form measure of the advertising-induced demand curve rotation in five demand models and test for its presence in the U.S. non-alcoholic beverage market. The AIDS model reveals...

Antidumping duties are popular in the United States because under the Byrd Amendment domestic industry gets to keep tariff revenues. However, whether antidumping duties are an effective instrument of protection depends crucially on the tariff's ability to increase demand for the home good. Under...