Development of companies in the food sector in Poland is related to creation of a brand- based competitive advantage. The aim of this study is a presentation of selected aspects of brand development basing on results of an investigation in 155 food companies. Brand development in the food sector...

The aim of this article is to indicate problems connected with the process of building a traditional food products market. Special attention is paid to its weakness ensuing from its small capacity caused by poor knowledge of traditional products among Polish consumers. On the other hand the...

The purpose of the research was to analyse functioning of the fresh fruit market in Poland on the example of Grójec region, which is the main area of fruit production in the country, especially in the case of apple. The collected data showed that the sale of fresh fruit through intermediaries...

Organizing territorial marketing events is an idea of creating places and objects which people identify with the region. The analysis in the paper shows that the best chance of this creation have local actors, but supported by a broad front of social cooperation. The main objectives of the...

Eating places market substantial quantities of food products and thus are important to food producers and distributors. They also constitute a unique marketing channel, because many services are sold along with food, thus increasing the costs of marketing. Moreover, quantities, types, and prices...

The production and distribution of food is perhaps the most important single vertical segment of our national economy. More than one-fourth of our personal disposable income goes for food. On the other side of the picture, our farmers receive more than two-thirds of their income from sales of...

Aim of study was to determine the state and conditions for development of traditional Podkarpacie products. An analysis was realized by using GUS (Central Statistical Office) statistical data and data from a survey among Podkarpacie region inhabitants as first consumers and critics of...

The EU extension has a positive impact on Polish food sector development and companies’ activity in the area of creation and launching new products. Food market increases quickly and it’s participants introduce innovations that are introduced according to global trends. Indeed, the quality...

In Poland, the concept of CSR (Corporate Social Responsibility) is still not very popular, especially in micro, small and medium sized enterprises from various industries, including the agribusiness industry. This article presents the basic issues related with the relationship between the...