Development of companies in the food sector in Poland is related to creation of a brand- based competitive advantage. The aim of this study is a presentation of selected aspects of brand development basing on results of an investigation in 155 food companies. Brand development in the food sector...

The aim of this article is to indicate problems connected with the process of building a traditional food products market. Special attention is paid to its weakness ensuing from its small capacity caused by poor knowledge of traditional products among Polish consumers. On the other hand the...

The purpose of the research was to analyse functioning of the fresh fruit market in Poland on the example of Grójec region, which is the main area of fruit production in the country, especially in the case of apple. The collected data showed that the sale of fresh fruit through intermediaries...

Organizing territorial marketing events is an idea of creating places and objects which people identify with the region. The analysis in the paper shows that the best chance of this creation have local actors, but supported by a broad front of social cooperation. The main objectives of the...

Sunday evening, the first night of the conference, a group of 12-15 conference participants, all with interests in the unique problems of operating food stores in low-income areas, met to discuss their observations, experiences, and points of view. The following is a brief summary of that...

Aim of study was to determine the state and conditions for development of traditional Podkarpacie products. An analysis was realized by using GUS (Central Statistical Office) statistical data and data from a survey among Podkarpacie region inhabitants as first consumers and critics of...

Creates awareness of the "total supermarket" and its effect on the environment. Also suggests future changes to make the supermarket a better neighbor.

Factors influencing farmer selection of a crawfish marketing outlet were analyzed using 2008 survey data from the Louisiana crawfish industry. Most farmers sell to wholesalers, followed by direct to consumer, direct to retailer, and finally to processors. A relatively high percentage of farmers...

One of the key challenges that small farmers face is marketing their products. National and international markets are difficult to tap into for small farmers due to their inability to compete with large farm operators that dominate these markets. The objective of this study was to examine...