The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in which supply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close this research gap by presenting empirical findings about how the volatility...

result, enterprises in the agribusiness sector are increasingly exposed to the public eye (Jansen/Vellema: 2004). The perception of consumers and other stakeholders - which are according toFreeman “any group or individual who can affect, or is affected by, the achievement of the...

Today the European agrofood sector is increasingly confronted with the threatsas well as the opportunities of liberalizing markets. Therefore, competitiveness on globalmarkets is becoming of paramount importance for European farmers. The challenges ofglobal markets are accompanied by a growing...