Research on organizational and inter‐organizational trust has become an important field in management and marketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications are still needed on the issue of whom we trust; is the person whom we are...

Research on organizational and inter‐organizational trust has become an important field in management andmarketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications arestill needed on the issue of whom we trust; is the person whom we are...

Supermarket shelves are saturated with numerous varieties and brands of juice beverages. This high level of assortment has dramatically changed beverage consumption patterns and trends throughout the United States. In fact, during 2004-2005, energy and sport drinks experienced significant...

Population growth and general economic performance drives global demand for food and agricultural products, which lays the foundation for trade and U.S. exports (ERS a). Through the effects on employment, purchasing power and income, agricultural exports play a significant role in both the farm...

The rapid income per capita of Chinese consumers and increasing demand for nearly all agricultural products have attracted western food industries to focus on this booming and huge market. This research investigated the perspectives of western food products in China's market, with focus on one...

Product labeling is an important dimension in food retailing. The evolution of Protected Geographic Indicators (PGI) and Protected Designation of Origin (PDO) in the European Union are used to identify products grown in a specific region or food products produced using a specific technology. The...

Information on production methods (genetic modification (GM) or organic production) and locations (country of origin) are commonly found on food package labels. Both pieces of information may be used as a proxy for food safety and (perceived) quality by consumers. Our study investigates the...

Protected Geographic Indicators (PGI) and Product Differentiation of Origination (PDO) are products that are linked to certain regions or countries that define them based on where they are produced, prepared and/or packaged before they are sold. However, the exact interpretation of PGI/PDOs is...

The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and costs of its implementation. This study uses data from a Vickery auction (n=320) to estimate willingness to pay for COOL. Preliminary findings suggest, on average, consumers value COOL, are not...

A stated preference experiment is conducted to elicit consumer WTPs for various blueberry attributes. The mixed logit model is employed to account for consumer heterogeneity. The model is set up in the WTP space where the distributions of WTPs are directly specified. Considering the high...