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~person:"Kotler, Philip"
~subject:"Marktforschung"
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Marktforschung
Marketing
221
Marketingmanagement
83
Marketing management
71
Theorie
29
Theory
29
Marketing theory
28
Marketingtheorie
28
Strategisches Management
21
USA
19
United States
18
Management
13
Einführung
11
Strategic management
11
Beziehungsmarketing
10
Relationship marketing
10
Nonprofit-Organisation
9
Lehrbuch
7
Online-Marketing
6
Soziomarketing
6
Betriebswirtschaftslehre
5
Business economics
5
Corporate Social Responsibility
5
Internet marketing
5
Kundenmanagement
5
Marketingstrategie
5
Nonprofit organization
5
Tourismus
5
Absatzplanung
4
Absatzpolitik
4
Corporate social responsibility
4
Gastgewerbe
4
Globalisierung
4
Internationaler Wettbewerb
4
Nonprofit marketing
4
Nonprofit-Bereich
4
Nonprofit-Marketing
4
Absatz
3
Asien
3
Digitalisierung
3
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7
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Kotler, Philip
Koschnick, Wolfgang J.
12
Malhotra, Naresh K.
10
Hruschka, Harald
8
Birks, David F.
6
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Alexander, Ralph S.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Wedel, Michel
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Buber, Renate
3
Buell, Victor P.
3
Chisnall, Peter M.
3
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3
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3
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AMACOM
1
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Harvard business review : HBR
1
Holt, Rinehart and Winston marketing series
1
Legends in marketing series
1
The Prentice-Hall series in marketing
1
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
1
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1
Marketing
für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
2
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
3
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
4
Marketing
decision making : a model building approach
Kotler, Philip
-
1971
Persistent link: https://www.econbiz.de/10000576686
Saved in:
5
Marketing
decision making : a model-building approach
Lilien, Gary L.
;
Kotler, Philip
-
1983
-
Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
Saved in:
6
According to Kotler : the world's foremost authority on
marketing
answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
7
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Saved in:
8
Legends in
marketing
: Philip Kotler
Kotler, Philip
(
contributor
);
Sheth, Jagdish N.
(
contributor
)
Persistent link: https://www.econbiz.de/10009499622
Saved in:
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