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Megamarketing
Kotler, Philip - In: Harvard business review : HBR 64 (1986) 2, pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
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The role of the marketing department in the organization of the future
Kotler, Philip - In: Marktorientierte Unternehmensführung : Reflexionen - …, (pp. 489-496). 1997
Persistent link: https://www.econbiz.de/10001296694
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Strategies for high market-share companies
Bloom, Paul N.; Kotler, Philip - In: Sunrise ... sunset : challenging the myth of industrial …, (pp. 501-514). 1985
Persistent link: https://www.econbiz.de/10001933002
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Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip; Gunther, Robert E. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
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How marketers can respond to recession and turbulence
Kotler, Philip; Caslione, John A. - In: Journal of customer behaviour 8 (2009) 2, pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
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Marketing-Strategie
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 59-62). 2009
Persistent link: https://www.econbiz.de/10003885266
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Marken
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 209-215). 2009
Persistent link: https://www.econbiz.de/10003885281
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Reinventing marketing to manage the environmental imperative
Kotler, Philip - In: Journal of marketing 75 (2011) 4, pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
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Alleviating poverty : a macro/micro marketing perspective
Kotler, Philip; Roberto, Ned; Leisner, Tony - 2009
Persistent link: https://www.econbiz.de/10003876667
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Ethical lapses of marketers
Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 153-157). 2006
Persistent link: https://www.econbiz.de/10003430294