Megamarketing
Year of publication: |
1986
|
---|---|
Authors: | Kotler, Philip |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 64.1986, 2, p. 117-124
|
Subject: | Marketing |
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