//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kotler, Philip"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cover and Contents Pages
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
5
Advertising
1
Advertising effects
1
Avatar
1
Betriebliche Budgetierung
1
Business cycle
1
Corporate Social Responsibility
1
Corporate budgeting
1
Corporate social responsibility
1
Internet marketing
1
Konjunktur
1
Marketing theory
1
Marketingtheorie
1
Nike
1
Online-Marketing
1
Peter F. Drucker
1
Social Web
1
Social media marketing
1
Social web
1
Virtual reality
1
Virtuelle Realität
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Lehrbuch
58
Textbook
49
Glossar enthalten
17
Glossary included
17
Collection of articles of several authors
10
Sammelwerk
10
Aufsatz im Buch
9
Book section
9
Case study
8
Einführung
8
Fallstudie
8
Aufsatz in Zeitschrift
5
Guidebook
4
Ratgeber
4
Bibliographie
3
Reprint
3
Aufsatzsammlung
2
Interview
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Enzyklopädie
1
Fachkunde
1
Nachschlagewerk
1
Reference book
1
Sammlung
1
more ...
less ...
Language
All
English
5
Author
All
Kotler, Philip
McCloskey, Deirdre N.
24
Frey, Bruno S.
21
Colander, David C.
17
Backhouse, Roger
16
Bidard, Christian
16
Boettke, Peter J.
16
Kurz, Heinz D.
16
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
15
Davis, John Bryan
14
Hodgson, Geoffrey M.
13
Kumar, V.
13
Laczniak, Gene R.
13
Reardon, Thomas Anthony
13
Shultz, Clifford J.
13
Swinnen, Johan F. M.
13
Audretsch, David B.
12
Choudhury, Masudul Alam
12
Johnson, William Richard
12
Lawson, Tony
12
Layton, Roger A.
12
Mäki, Uskali
12
Salvadori, Neri
12
Turvey, Calum Greig
12
Cochrane, John H.
11
Dow, Sheila C.
11
Hunt, Shelby D.
11
Millmow, Alex J.
11
Schinckus, Christophe
11
Schmitt, Günther
11
Chambers, Robert G.
10
Färe, Rolf
10
Hanssens, Dominique M.
10
Heise, Arne
10
Hruschka, Harald
10
Kumar, Satish
10
Lusch, Robert F.
10
Morgan, Neil A.
10
Reinecke, Sven
10
more ...
less ...
Published in...
All
Harvard business review : HBR
1
Journal of customer behaviour
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
The journal of business strategy
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
64
(
1986
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
Saved in:
2
Peter Drucker : the grandfather of
marketing
; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
3
How marketers can respond to recession and turbulence
Kotler, Philip
;
Caslione, John A.
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
Saved in:
4
Reinventing
marketing
to manage the environmental imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
Saved in:
5
Metaverse - the new
marketing
universe
Hollensen, Svend
;
Kotler, Philip
;
Opresnik, Marc Oliver
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->