In this paper we use a combination of behavioral and new institutional economic perspectives to look at the transactions of “sustainable‐oriented” foods (e.g. organic food, fair trade, etc.) which often assume the characteristic of credence goods. When credence attributes are involved in...

In this paper we analyse different strategies used by Italian organic farmers to create value from credence food production. More specifically, we consider the following strategies: participation in policy support programmes (i.e. rural development measures and agro‐environmental schemes),...

Urbanisation of city-side areas effects on farm land use and organisation are analysed in this study with the objective of seeking the most effective way to implement a Community Supported Agriculture (CSA) scheme. Specifically, we used a theoretical framework to describe and assess the...

How do consumers and farmers organize credence food transactions? This paper discusses this issue through the concept of Food Community Network (FCN). A FCN is defined as an organization where consumers and farmers integrate their goals organizing a network. FCN is based on pooling specific...

In this article we analysed the role of acceptance of a new food within innovation processes in the Italian food sector. Our analysis focused on preferences and the opinions expressed by three distinct groups of young consumers in relation to functional foods (FFs). Such products represent an...

This paper analyses the “make or buy” decision of food firms applied to innovation strategy using 389 Italian food firms data from the Unicredit 2007 database. We develop a set of hypothesis from three theoretical perspectives such as transaction cost economics, strategic management and...

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