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Eye-tracking consumers' awareness of beef brands

Lombard, W. A.; Van Zyl, J. H.; Beelders, T. R. - In: Agrekon 59 (2020) 2, pp. 156-168

Persistent link: https://www.econbiz.de/10012256867

Store brand vs. national brand prices : willingness to pay ≠ willingness to accept

Boyle, Peter J.; Lathrop, E. Scott; Kim, Hyoshin - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 563-579

Persistent link: https://www.econbiz.de/10012622608

Retailer and consumer reaction to graded and branded beef

Ashby, R. C. - 1941

Persistent link: https://www.econbiz.de/10003231773

Consumers’ Quality Perception of National Branded, National Store Branded, and Imported Store Branded Beef

Banovic, Marija; Grunert, Klaus G.; Barreira, Maria Madalena - 2009

branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process …. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and quality aspects … than the other two store branded beefs. Preference for Carnalentejana beef stayed highly consistent even after the blind …

Persistent link: https://www.econbiz.de/10014201554

The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed

Aichner, Thomas; Forza, Cipriano; Trentin, Alessio - In: The international review of retail, distribution and … 27 (2017) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10011703177

Is there a market for branded Gulf of Mexico oysters?

Petrolia, Daniel R.; Walton, William C.; Yehouenou, Lauriane - In: Journal of agricultural and applied economics : JAEE 49 (2017) 1, pp. 45-65

Persistent link: https://www.econbiz.de/10011620506

Effect of adjacent product price on customer's willingness to pay of focal brand : a Bayesian approach

Adhikari, Atanu - In: Theoretical economics letters 7 (2017) 7, pp. 1940-1949

Persistent link: https://www.econbiz.de/10011785586

Private-label branding and willingness to pay : evidence from an auction experiment

Kandapa Thanasuta; Yingyot Chiaravutthi - In: The international review of retail, distribution and … 28 (2018) 3, pp. 320-338

Persistent link: https://www.econbiz.de/10011885430

Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels

Kadirov, Djavlonbek - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1773-1798

Persistent link: https://www.econbiz.de/10011406191

Consumer response to point of purchase advertising for local brands

Collart, Alba J.; Palma, Marco A.; Carpio, Carlos E. - In: Journal of agricultural and applied economics 45 (2013) 2, pp. 229-242

Persistent link: https://www.econbiz.de/10009757133

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