Consumer response to point of purchase advertising for local brands
Year of publication: |
2013
|
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Authors: | Collart, Alba J. ; Palma, Marco A. ; Carpio, Carlos E. |
Published in: |
Journal of agricultural and applied economics. - Lexington, Ky. : SAEA, ISSN 1074-0708, ZDB-ID 1175148-4. - Vol. 45.2013, 2, p. 229-242
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Subject: | brand awareness | ornamental branding | point of purchase advertising | willingness to pay | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenimage | Brand image | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenartikel | Brand | Werbung | Advertising |
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