Consumer Response to Point of Purchase Advertising for Local Brands
Year of publication: |
2013
|
---|---|
Authors: | Collart, Alba J. ; Palma, Marco A. ; Carpio, Carlos E. |
Published in: |
Journal of Agricultural and Applied Economics. - Southern Agricultural Economics Association - SAEA. - Vol. 45.2013, 02
|
Publisher: |
Southern Agricultural Economics Association - SAEA |
Subject: | brand awareness | ornamental branding | point of purchase advertising | willingness to pay | Consumer/Household Economics | Marketing |
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Consumer response to point of purchase advertising for local brands
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Consumer response to point of purchase advertising for local brands
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