Banovic, Marija; Grunert, Klaus G.; Barreira, Maria Madalena - 2009
branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process …. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and quality aspects … than the other two store branded beefs. Preference for Carnalentejana beef stayed highly consistent even after the blind …