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From OTA interface design to hotels' revenues : the impact of sorting and filtering functionalities on consumer choices

Loosschilder, Gerard H.; Rest, Jean-Pierre van der; … - In: Journal of revenue and pricing management 16 (2017) 2, pp. 125-138

Persistent link: https://www.econbiz.de/10011705690

The rules of engagement : how to motivate consumers to engage with branded mobile apps

Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226

Persistent link: https://www.econbiz.de/10011981583

Web personalization cues and their differential effects on user assessments of website value

Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260

Persistent link: https://www.econbiz.de/10011341226

Where do you sell your products online? : a seller perspective on online shopping platforms

Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018

With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

Persistent link: https://www.econbiz.de/10012004979

Online content : who is willing to pay and for what?

Tarkiainen, Anssi; Arminen, Heli; Kuivalainen, Olli - In: International journal of business information systems : … 17 (2014) 3, pp. 283-305

Persistent link: https://www.econbiz.de/10010478637

Willingness to pay for status signals in online luxury markets

Yuan, Yue; Deily, Mary Elizabeth; Yao, Yuliang - In: Production and operations management : the flagship … 31 (2022) 2, pp. 668-680

Persistent link: https://www.econbiz.de/10013163972

Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay

Tunuguntla, Vaishnavi; Basu, Preetam; Rakshit, Krishanu; … - In: European journal of operational research : EJOR 276 (2019) 1, pp. 119-132

Persistent link: https://www.econbiz.de/10011997863

Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index

Wang, Ruitong; Liaukonyte, Jura; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 47 (2018) 1, pp. 1-31

Persistent link: https://www.econbiz.de/10012062620

Examining the impact of rich media on consumer willingness to pay in online stores

Li, Ting; Meshkova, Zornitsa - In: Electronic commerce research and applications 12 (2013) 6, pp. 449-461

Persistent link: https://www.econbiz.de/10010505460

The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...

Punj, Girish - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 175-186

Persistent link: https://www.econbiz.de/10011339358

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