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~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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AMS review : official publication of the Academy of Marketing Science
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Journal of research in marketing and entrepreneurship : JRME
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Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Business horizons
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International journal of islamic marketing and branding
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ECONIS (ZBW)
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Agro business in a changing competitive environment : Campania firms' strategic,
marketing
and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
3
The financial performance implications of differential
marketing
strategies : exploring farms that pursue local markets as a core competitive advantage
Bauman, Allison
;
McFadden, Dawn Thilmany
;
Turvey, Calum …
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
3
,
pp. 477-504
Persistent link: https://www.econbiz.de/10012063004
Saved in:
4
Competitive strategies for two firms with asymmetric production cost structures
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1452-1473
Persistent link: https://www.econbiz.de/10001115788
Saved in:
5
Exclusionary strategies and the rise of winner-takes-it-all markets on the Internet
Kuchinke, Björn A.
;
Vidal, Miguel
- In:
Telecommunications policy : the international journal …
40
(
2016
)
6
,
pp. 582-592
Persistent link: https://www.econbiz.de/10011621522
Saved in:
6
Branchenstruktur, Marktbearbeitungsstrategien und Unternehmenserfolg
Jenner, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
53
(
1999
)
4
,
pp. 227-241
Persistent link: https://www.econbiz.de/10001422200
Saved in:
7
Das Zulieferproblem aus institutionenökonomischer Sicht : die westdeutsche Automobil-Zulieferindustrie zwischen Produktions- und Marktorientierung (1960 - 1980)
Tilly, Stephanie
- In:
Jahrbuch für Wirtschaftsgeschichte
(
2010
)
1
,
pp. 137-160
Persistent link: https://www.econbiz.de/10003983887
Saved in:
8
Internet's influence on the
marketing
activities of South African companies
Sharp, Kirsty-Lee
;
Bevan-Dye, Ayesha Lian
;
De Klerk, Natasha
- In:
International business and economics research journal
12
(
2013
)
9
,
pp. 1077-1086
Persistent link: https://www.econbiz.de/10010192349
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9
Demand expansion and elasticity improvement as complementary
marketing
goals
Halmenschlager, Christine
;
Mantovani, Andrea
;
Tröge, …
- In:
The Manchester School
79
(
2011
)
1
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009129769
Saved in:
10
L'analyse des filières agroalimentaires : méthodes et premiers résultats
Montigaud, Jean-Claude
-
1992
Persistent link: https://www.econbiz.de/10001330916
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