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~subject:"Marketing management"
~type_genre:"Glossary included"
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Subject
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Marketing management
Marketing
135
Theorie
127
Theory
127
USA
63
United States
63
Marketingmanagement
61
Economics
40
Wirtschaftswissenschaft
40
Finanzwissenschaft
31
Marketing theory
27
Marketingtheorie
27
Public economics
27
Deutschland
22
Financial economics
22
Germany
22
Kapitalmarkttheorie
22
Wirtschaftstheorie
19
Portfolio selection
16
Portfolio-Management
16
Public finance
16
Öffentliche Finanzen
16
Economic theory
15
Industrial organization
15
Industrieökonomik
15
Finanzwirtschaft
14
Financial analysis
13
Finanzanalyse
13
Welt
12
Wirtschaftswissenschaften
12
World
12
Market research
11
Marktforschung
11
Online-Marketing
11
Volkswirtschaftslehre
11
Betriebswirtschaftslehre
9
Consumer behaviour
9
Electronic Commerce
9
Financial investment
9
Industrieökonomie
9
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Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
60
Type of publication (narrower categories)
All
Glossary included
Article in journal
1,030
Aufsatz in Zeitschrift
1,030
Lehrbuch
396
Textbook
350
Hochschulschrift
246
Thesis
204
Collection of articles of several authors
192
Sammelwerk
192
Bibliografie enthalten
159
Bibliography included
159
Aufsatz im Buch
158
Book section
158
Aufsatzsammlung
153
Graue Literatur
135
Non-commercial literature
135
Case study
94
Fallstudie
94
Ratgeber
62
Glossar enthalten
60
Konferenzschrift
58
Guidebook
57
Arbeitspapier
34
Conference proceedings
34
Working Paper
34
Handbook
33
Handbuch
33
Fallstudiensammlung
23
Einführung
20
Bibliografie
15
Festschrift
11
Conference paper
10
Konferenzbeitrag
10
Reprint
10
Wörterbuch
9
Nachschlagewerk
8
Reference book
8
CD-ROM, DVD
6
Collection of articles written by one author
4
Sammlung
4
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Language
All
English
47
German
13
Author
All
Kotler, Philip
16
Armstrong, Gary
11
Hartley, Steven W.
8
Kerin, Roger A.
8
Rudelius, William
7
Perreault, William D.
5
McCarthy, Edmund Jerome
4
Cannon, Joseph P.
3
Ferrell, Odies C.
3
Keller, Kevin Lane
3
Pride, William M.
3
Saunders, John A.
3
Wong, Veronica
3
Basteri, Cynthia Gendall
2
Berkowitz, Eric N.
2
Boone, Louis E.
2
Clark, Brenda
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
Hardiman, Marco
2
Hörschgen, Hans
2
Kurtz, David L.
2
Nieschlag, Robert
2
Olson, Jerry C.
2
Opresnik, Marc Oliver
2
Peter, Jerome Paul
2
Sobel, Jennie
2
Assael, Henry
1
Best, Roger J.
1
Cohen, William A.
1
Egan, John
1
Fisher, Robert J.
1
Franken, Birgit
1
Haas, Robert W.
1
Hair, Joseph F.
1
Harris, Lloyd C.
1
Hehn, Patrick
1
Hiam, Alexander
1
Hutt, Michael D.
1
Jaworski, Bernard J.
1
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Institution
All
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Springer Gabler <Firma>
1
Published in...
All
wi - Wirtschaft
4
Always learning
2
Europäische Hochschulschriften / 5
1
GHS - Göttinger Handelswissenschaftliche Schriften
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Lehrbuch
1
McGraw-Hill Irwin series in marketing
1
McGraw-Hill/Irwin series in marketing
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
wi - Wirtschaft / Marketing
1
wi wirtschaft
1
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Source
All
ECONIS (ZBW)
60
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Date (oldest first)
1
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
2
The practice of
marketing
management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
3
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
4
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
5
Basic
marketing
: a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
6
Principles of
marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
7
The complete guide to
marketing
and the law
Posch, Robert J.
-
1988
Persistent link: https://www.econbiz.de/10000771254
Saved in:
8
Möglichkeiten und Grenzen des Einsatzes von Multimedia im
Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000614635
Saved in:
9
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
10
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2017
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011413853
Saved in:
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