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Religion and perceptions of the regulation of controversial advertising

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Sex in advertisements : the magic mantra of marketing

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Generalizations on the effectiveness of pharmaceutical promotional expenditures

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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising

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Alcohol Advertising and Advertising Bans : A Survey of Research Methods, Results, and Policy Implications

Nelson, Jon P. - 2009

This chapter surveys the literatures on advertising bans and alcohol consumption or abuse, and advertising expenditures … industry advertising-sales response function. Selected results from survey-research studies of advertising and youth alcohol … behaviors also are discussed. The chapter concludes that advertising bans do not reduce alcohol consumption or abuse …

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How do restrictions on advertising affect consumer search?

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