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Consumer response to point of...
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Konsumentenverhalten
78,385
Consumer behaviour
77,956
Markenführung
16,853
Brand management
16,834
Theorie
13,824
Werbung
13,646
Theory
13,542
Markenimage
10,764
Brand image
10,549
Willingness to pay
10,382
Advertising
10,229
Zahlungsbereitschaftsanalyse
9,810
Beziehungsmarketing
9,586
Relationship marketing
9,575
Markenartikel
9,058
Brand
7,961
Werbewirkung
7,819
Advertising effects
7,597
USA
7,221
Deutschland
6,885
United States
6,870
Online-Marketing
6,351
Internet marketing
6,289
Germany
5,837
Social Web
5,725
Social web
5,720
Kundenzufriedenheit
5,616
Customer satisfaction
5,615
Online-Handel
5,471
Online retailing
5,458
Experiment
4,863
Einzelhandel
4,501
Service quality
4,399
Dienstleistungsqualität
4,398
Retail trade
4,369
Marketingmanagement
4,107
Marketing management
4,052
Electronic Commerce
3,777
E-commerce
3,626
Verbraucherverhalten
3,574
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35,814
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26,366
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43,503
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354
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57
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1
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64,060
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9,509
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8,714
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8,714
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8,559
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4,207
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2,901
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1,775
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1,775
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1,095
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854
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854
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666
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666
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571
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571
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563
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560
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442
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374
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299
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265
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254
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109
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Esch, Franz-Rudolf
192
Burmann, Christoph
162
Huber, Frank
154
Bauer, Hans H.
135
Gierl, Heribert
128
Belk, Russell W.
119
Lusk, Jayson L.
119
Han, Heesup
117
Scarpa, Riccardo
116
Whitehead, John C.
115
Bruhn, Manfred
113
Herrmann, Andreas
112
Pelsmacker, Patrick de
106
Grunert, Klaus G.
105
Mattila, Anna S.
102
Wiedmann, Klaus-Peter
102
Alberini, Anna
99
Kaiser, Harry M.
99
Phau, Ian
98
Baumgarth, Carsten
96
Hanley, Nick
94
Meffert, Heribert
94
Nayga, Rodolfo M.
93
Sheth, Jagdish N.
87
Melewar, T. C.
86
Eisend, Martin
84
Bateman, Ian
83
Keller, Kevin Lane
80
Loomis, John B.
80
Usman, Osly
78
Chintagunta, Pradeep K.
76
Foxall, Gordon R.
75
Sattler, Henrik
75
Loureiro, Sandra Maria Correia
74
Tomczak, Torsten
74
Bagozzi, Richard P.
73
Grewal, Dhruv
73
Wansink, Brian
73
Dwivedi, Yogesh Kumar
72
Ahlert, Dieter
71
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All
National Bureau of Economic Research
683
Springer Fachmedien Wiesbaden
269
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
106
Agricultural and Applied Economics Association - AAEA
74
European Association of Agricultural Economists - EAAE
54
OECD
53
Université Paris-Dauphine (Paris IX)
49
Verlag Dr. Kovač
49
American Marketing Association
42
IGI Global
36
International Energy Agency
30
C.E.P.R. Discussion Papers
29
Information Resources Management Association
29
Books on Demand GmbH <Norderstedt>
28
Edward Elgar Publishing
28
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
Haufe-Lexware GmbH & Co. KG
23
EconWPA
22
Southern Agricultural Economics Association - SAEA
22
Zentralausschuss der Werbewirtschaft
21
Nordic Council of Ministers
20
Uniwersytet Warszawski / Wydział Nauk Ekonomicznych
20
Friedrich-Schiller-Universität Jena
18
HAL
18
Nomos Verlagsgesellschaft
18
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
17
European Society for Opinion and Marketing Research
16
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
16
International Association of Agricultural Economists - IAAE
15
Springer Gabler <Firma>
15
Universität Mannheim
15
Université Paris-Dauphine
15
CESifo
14
Centre for Social and Economic Research on the Global Environment
14
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
14
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
INSEAD
14
World Bank
14
Christian-Albrechts-Universität zu Kiel
13
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Journal of business research : JBR
2,282
Journal of retailing and consumer services
2,008
International journal of consumer studies
777
International journal of hospitality management
777
Psychology & marketing
773
The journal of brand management : an international journal
695
NBER working paper series
682
SpringerLink / Bücher
682
Journal of consumer research : JCR ; an interdisciplinary bimonthly
631
Working paper / National Bureau of Economic Research, Inc.
583
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
554
Journal of advertising research
540
NBER Working Paper
514
The journal of product & brand management
509
Journal of marketing research : JMR
495
European journal of marketing : EJM
483
Management science : journal of the Institute for Operations Research and the Management Sciences
446
Asia Pacific journal of marketing and logistics
432
Tourism management : research, policies, practice
427
Journal of marketing communications
411
Journal of marketing management : MM
404
Journal of marketing
402
Journal of travel and tourism marketing
389
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
384
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
383
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
368
Marketing letters : a journal of research in marketing
352
Journal of retailing
351
Journal of advertising : official publication of the American Academy of Advertising
343
Journal of international consumer marketing
339
International journal of advertising : the quarterly review of marketing communications
333
Journal of the Academy of Marketing Science
325
Journal of fashion marketing and management
323
International journal of retail & distribution management
312
Journal of consumer behaviour : an international research review
311
Cogent business & management
307
The journal of consumer marketing
306
Journal of economic psychology : research in economic psychology and behavioral economics
302
Marketing intelligence & planning
301
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
295
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ECONIS (ZBW)
112,748
USB Cologne (EcoSocSci)
3,440
RePEc
2,868
EconStor
1,282
BASE
277
OLC EcoSci
56
USB Cologne (business full texts)
53
Other ZBW resources
28
ArchiDok
14
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1
The importance of engagement in
brand
heritage
advertising
: how feeling close to a
brand
can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
2
Brand
implications of
advertising
products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
3
Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco
;
Porcheddu, Daniele
;
Melara, Robert D.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
Saved in:
4
The contribution of a
brand
spokesperson's voice to consumer-based
brand
equity
Zoghaib, Alice
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
Saved in:
5
Brand
awareness, word-of-mouth and willingness-to-pay (WTP) high price : the role of herbal
brand
image in Ghana
Oppong, Peter Kwasi
;
Owusu, Joseph
;
Owusu Ansah, Wilberforce
-
2022
Persistent link: https://www.econbiz.de/10013429147
Saved in:
6
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
7
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
8
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
9
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
10
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed
advertising
and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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