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A Taste for Safer Beef? How Much Does Consumers’ Perceived Risk Influence Willingness to Pay for Country‐of‐Origin Labeled Beef

Lim, Kar H.; Hu, Wuyang; Maynard, Leigh J.; Goddard, Ellen - In: Agribusiness 30 (2014) 1, pp. 17-30

ABSTRACT Past studies have shown that country of origin labeling (COOL) affects consumers’ demand for food products. However, besides the rationale of ethnocentrism or the desire to support domestic farmers, the underlying motivation for such behavior is not well understood. This study...

Persistent link: https://www.econbiz.de/10011005142

U.S. Consumers’ Preference and Willingness to Pay for Country-of-Origin-Labeled Beef Steak and Food Safety Enhancements

Lim, Kar H.; Hu, Wuyang; Maynard, Leigh J.; Goddard, Ellen - In: Canadian Journal of Agricultural Economics/Revue … 61 (2013) 1, pp. 93-118

Persistent link: https://www.econbiz.de/10010642706

How local is local? : a reflection on Canadian local food labeling policy from consumer preference

Lim, Kar H.; Hu, Wuyang - In: Canadian journal of agricultural economics : CJAE 64 (2016) 1, pp. 71-88

Persistent link: https://www.econbiz.de/10011579812

Willingness to pay for pesticide free fruits : evidence from Pakistan

Khan, Jahangir; Khanal, Aditya R.; Lim, Kar Ho; Jan, … - In: Journal of international food & agribusiness marketing … 30 (2018) 4, pp. 392-408

Persistent link: https://www.econbiz.de/10011965934

A taste for safer beef? : how much does consumers' perceived risk influence willingness to pay for country-of-origin labeled beef

Lim, Kar H.; Hu, Wuyang; Maynard, Leigh J.; Goddard, Ellen - In: Agribusiness : an internat. journal 30 (2014) 1, pp. 17-30

Persistent link: https://www.econbiz.de/10010339262

US consumers' preference and willingness to pay for country-of-origin-labeled beef steak and food safety enhancements

Lim, Kar H.; Hu, Wuyang; Maynard, Leigh J.; Goddard, Ellen - In: Canadian journal of agricultural economics : CJAE 61 (2013) 1, pp. 93-118

Persistent link: https://www.econbiz.de/10009729712

Consumer preference for grass-fed beef : A case of food safety halo effect

Lim, Kar Ho; Hu, Wuyang; Nayga, Rodolfo M. - In: Journal of agricultural and resource economics : JARE ; … 46 (2021) 3, pp. 447-463

Persistent link: https://www.econbiz.de/10012672279

Contextual reference price in choice experiments

Lim, Kar Ho; Hu, Wuyang - In: American journal of agricultural economics 105 (2023) 4, pp. 1288-1306

Persistent link: https://www.econbiz.de/10014364363