Putra, Ilham Fauzan; Windasari, Nila Armelia; … - In: Journal of open innovation : technology, market, and … 7 (2021) 4, pp. 1-22
Recently, the two decacorn Startups in Indonesia decided to collaborate with a merger scheme and accumulate over 100 … million monthly active users. The Merger triggers a new perception for customers and has an impact on the level of Brand …-congruency successfully mediates the research gap between customer perceptions on merger scheme (sig. 0.000 < 0.05, β = 0.575) and purchase …