Needmining : automated analytical support for customer need elicitation
von Niklas Kühl
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Kühl, Niklas |
| Other Persons: | Satzger, Gerhard (degree supervisor) |
| Institutions: | Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften (degree granting) |
| Publisher: |
Karlsruhe |
| Subject: | Twitter data | Konsumentenverhalten | Consumer behaviour | Bedürfnisse | Needs | Social Web | Social web | Data Mining | Data mining | Theorie | Theory | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | vii, 200 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Karlsruher Institut für Technologie |
| Notes: | Literaturverzeichnis: Seite 169-196 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875546