The spillover effect of marketing discolored beef on consumer preferences for nondiscolored beef
Year of publication: |
2020
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Authors: | Feuz, Ryan ; Norwood, F. Bailey ; Ramanathan, Ranjith |
Published in: |
Journal of agricultural and applied economics : JAEE. - Cambridge : Cambridge Univ. Press, ISSN 2056-7405, ZDB-ID 2141115-3. - Vol. 52.2020, 1, p. 160-176
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Subject: | Beef color | beef discoloration | finite mixture model | willingness to pay | Rindfleisch | Beef | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Rinderhaltung | Cattle farming | Spillover-Effekt | Spillover effect | Rindermarkt | Cattle market |
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