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~person:"Kaiser, Harry M."
~person:"Tadajewski, Mark"
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Marketing
92
Marketingtheorie
79
Marketing theory
78
Marketing management
30
Marketingmanagement
30
Livestock Production/Industries
29
USA
28
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28
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23
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21
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21
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20
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19
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9
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9
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8
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8
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History of marketing thought
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English
132
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75
Author
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Kaiser, Harry M.
Tadajewski, Mark
Bruhn, Manfred
436
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
163
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Melewar, T. C.
102
Vrontis, Demetris
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Keller, Kevin Lane
95
Malhotra, Naresh K.
94
Gierl, Heribert
91
Franses, Philip Hans
90
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Charles H. Dyson School of Applied Economics and Management, Cornell University
39
Agricultural and Applied Economics Association - AAEA
9
Cornell University / Department of Agricultural Economics
2
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
1
Taylor and Francis.
1
Western Agricultural Economics Association - WAEA
1
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Research Bulletins
33
Journal of historical research in marketing
18
SAGE library in marketing
16
Marketing theory
11
Journal of marketing management : MM
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Sage library in marketing
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Agricultural and Resource Economics Review
5
Critical marketing : issues in contemporary marketing
5
Historical research in marketing management
4
Journal of Agricultural and Resource Economics
4
SAGE library of marketing
4
Working Papers / Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Agricultural and resource economics review : ARER
3
Journal of Agricultural and Applied Economics
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
3
2004 Annual meeting, August 1-4, Denver, CO
2
EB Series
2
History of marketing thought ; Volume 2
2
Journal of agricultural and applied economics
2
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
2
Routledge companions in business, management and accounting
2
1997 Annual Meeting, July 13-16, 1997, Reno\Sparks, Nevada
1
1998 Annual meeting, August 2-5, Salt Lake City, UT
1
2000 Annual meeting, July 30-August 2, Tampa, FL
1
2001 Annual meeting, August 5-8, Chicago, IL
1
2002 Annual meeting, July 28-31, Long Beach, CA
1
2005 Annual meeting, July 24-27, Providence, RI
1
2006 Annual meeting, July 23-26, Long Beach, CA
1
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
1
Agribusiness : an internat. journal
1
American Journal of Agricultural Economics Appendices
1
Applied economics
1
European journal of marketing : EJM
1
Food Policy
1
Journal of Agricultural Economics Research
1
Key issues in marketing management
1
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ECONIS (ZBW)
126
RePEc
66
BASE
13
USB Cologne (EcoSocSci)
2
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1
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
4
Rethinking "
marketing
as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
5
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
6
On being critically oriented in precarious times : for resistant curiosity
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 8-19
Persistent link: https://www.econbiz.de/10014305492
Saved in:
7
The alternative “
Marketing
Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
8
Scientific
marketing
management and the emergence of the ethical
marketing
concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
9
Relevance, responsibility, critical performativity, testimony and positive
marketing
: contributing to
marketing
theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
10
Historical research in
marketing
management
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2018
-
First issued in paperback
Persistent link: https://www.econbiz.de/10011913352
Saved in:
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