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~type_genre:"Conference proceedings"
~type_genre:"Reprint"
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Search: subject:"Marketing"
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Marketing
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Meffert, Heribert
43
Lips, Peter
12
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10
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9
Keller, Kevin Lane
9
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9
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8
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7
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7
Zanger, Cornelia
7
Bogaschewsky, Ronald
6
Dall'Olmo Riley, Francesca
6
O'Shaughnessy, John
6
Schiefer, Gerhard W.
6
Varadarajan, P. Rajan
6
Andreff, Wladimir
5
Baron, Steve
5
Breunig, Gerhard
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Diller, Hermann
5
Fritz, Melanie
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Grönroos, Christian
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Hyman, Michael R.
5
Jaworski, Bernard J.
5
Ozanne, Julie L.
5
Shaw, Eric H.
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Andreasen, Alan R.
4
Birks, David F.
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Chadraba, Petr
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4
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Eßig, Michael
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Fischer, Eileen
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Hollander, Stanley C.
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Lasch, Rainer
4
Levy, Sidney J.
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American Marketing Association
35
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20
Gesellschaft zur Erforschung des Markenwesens
19
Springer Fachmedien Wiesbaden
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
European Association of Agricultural Economists
10
Fördergesellschaft Marketing an der Universität Augsburg
10
Deutscher Dialogmarketing Verband
9
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
9
DePaul University / College of Commerce
8
Thüringen / Landesregierung
7
Academy of Marketing
5
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
5
Bundesverband Materialwirtschaft, Einkauf und Logistik
5
Gesellschaft Entwicklung, Konstruktion, Vertrieb
5
Institute of Marketing and Management <Delhi>
5
Rostovskij gosudarstvennyj ėkonomičeskij universitet RINCh
5
Berufsverband Deutscher Markt- und Sozialforscher
4
European Operations Management Association
4
Frankreich / Direction des Statistiques d'Entreprises
4
Harvard Graduate School of Business Administration
4
Institut Arbeit und Technik
4
International Telecommunications Society
4
World Tourism Organization
4
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
3
Deutsche Gesellschaft für Tourismuswissenschaft
3
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Deutsche Verkehrswissenschaftliche Gesellschaft
3
Deutsches Seminar für Fremdenverkehr Berlin
3
FOM-Hochschule für Oekonomie & Management
3
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
3
GfK-Nürnberg e.V.
3
Humboldt-Universität zu Berlin / Institut für Genossenschaftswesen
3
Institut für Finanz- und Aktuarwissenschaften <Ulm>
3
Institut für Marketing <Münster, Westfalen>
3
International Center for Food Chain and Network Research
3
International Conference on Relationship Marketing <9, 2009, Berlin>
3
Obščestvo Znanie Rossii
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo / Fakulʹtet ėkonomiki, menedžmenta i informatiki
3
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
42
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Relational and functional integration
23
Nonprofit marketing : sectoral applications
21
International marketing ; Vol. 2
19
Major theoretical debates and contemporary issues in marketing theory
19
The evolution of nonprofit marketing
19
Measuring and managing brands
18
The development of marketing theory and its philosophical underpinnings
17
The evolution of brands : from signals of quality to storehouses of trust
17
The impact of theory on representations of the consumer and the marketing organisation
17
Corporate brand and corporate reputation
16
Marketing strategy organization and implementation
15
Research
15
International marketing ; Vol. 1
14
International marketing ; Vol. 3
14
Marketing strategy processes and tools
14
Marketing-mix strategies - product strategy and promotion strategy
14
The development of critical perspectives in marketing
14
Brand management ; Vol. 2
13
Brand management ; Vol. 3
13
History of marketing thought ; Volume 3
13
The nature and scope of marketing research
13
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
12
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
12
Bericht der GfK-Tagung : vom ...
11
Cross-cultural and critical perspectives on brands
11
Brand management ; Vol. 1
10
Developments in marketing science: proceedings of the Academy of Marketing Science
10
Legends in marketing
10
Proceedings series / American Marketing Association
10
Sage library in marketing
10
Brand management ; Vol. 4
9
Developmental challenges in marketing research
9
Marketing-mix strategies - distribution strategy and pricing strategy
9
Evolving and emerging issues in marketing strategy
8
Journal of business research : JBR
8
Key debates and contemporary issues in nonprofit marketing
8
Qualitative marketing research : approaches, techniques and analysis
8
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ECONIS (ZBW)
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Special section articles on National Brand & Private Label
Marketing
International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
2
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
3
Towards a typology for B2B application platforms
Buchinger, Uschi Anna
;
Spek, Sander
;
Ranaivoson, Heritiana
-
2014
Persistent link: https://www.econbiz.de/10010395308
Saved in:
4
Special issue: Academy of
Marketing
Annual Conference 2016 : redical
marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
5
Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2016
-
1. Aufl. 2016
Persistent link: https://www.econbiz.de/10011460269
Saved in:
6
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
7
Special issue: Academy of
Marketing
Conference 2016 : radical financial services
marketing
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011747424
Saved in:
8
Gesellschaftliche Verantwortung von Unternehmen : Wege zu mehr Glaubwürdigkeit und Sichtbarkeit
Schrader, Ulf
(
ed.
);
Muster, Viola
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010480254
Saved in:
9
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2015
Persistent link: https://www.econbiz.de/10014010191
Saved in:
10
E-réputation et influenceurs dans les médias sociaux : nouveaux enjeux pour les organisations
Charest, Francine
(
ed.
);
Alcantara, Christophe
(
ed.
); …
-
Journée d'étude franco-québécoise sur les pratiques …
-
2017
Persistent link: https://www.econbiz.de/10011627518
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