Consumer oriented marketing concept appeared to be effective in accordance to the shift from the traditional marketing approach to the modern marketing approach. This process brings about the concept of customer value in retail food sector as it is the case in other sectors. The rise in number...

Institutional food buyers in the U.S. are increasingly demanding food products that are safe, traceable, healthier, local/regional, or sustainably produced and supplied. These markets consist of schools, universities, hospitals, charities, correction facilities, clubs and other similar...

Following the occurrence of meat safety incidents during the nineties (Verbeke et al., 1999), considerable effort has been done to improve safety in the beef chain, both by policy and beef chain actors. Nowadays, a wide array of interventions to improve beef safety is applied at different stages...

Together with the evolution from the agro-industrial model to the sustainable rural development model (Roep and Wiskerke 2004), a part of the agro-food market has evolved from an anonymous, mass food market to a quality-food market. This shift is driven by factors, such as the changing relations...

On the agricultural market, like any other market, there are transaction costs such as “discovering what the relevant prices are, the costs of negotiating and concluding a separate contract for each exchange transaction1”, and others. According to our research the average level of...

Producing products of recognised and differentiated quality entails a competitive advantage for agro-food agents since consumers are increasingly demanding high-quality food and control in the production process as a whole in a transparent and verifiable manner. Certification of products and...

This study aims at identifying the dynamics of the innovation system for functional foods (FF) in Rio Grande do Sul, Brazil. Functional food is any healthy food claimed to have a health-promoting or disease-preventing property beyond the basic function of supplying nutrients. Health has been...

In the biotechnology sector small R&D intensive firms play a fundamental role to keep innovation rates high. With less bureaucratic burdens, low level of hierarchy and high internal flexibility they are able to move fast and to make most efficient use of unique competences. Still their shortage...

Product labeling is an important dimension in food retailing. The evolution of Protected Geographic Indicators (PGI) and Protected Designation of Origin (PDO) in the European Union are used to identify products grown in a specific region or food products produced using a specific technology. The...

The stickiness of prices and reasons for price changes are widely discussed in market analyses and marketing theory. Explanations and reasons of rigidities have shown that prices do not change as often in small retail stores and in markets with high concentration (Powers and Powers 2001, Hannan...