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Werbewirkung
Konsumentenverhalten
78,385
Consumer behaviour
77,956
Theorie
11,624
Theory
11,390
Willingness to pay
10,382
Zahlungsbereitschaftsanalyse
9,810
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8,655
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8,644
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5,506
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4,182
Einzelhandel
4,064
Germany
4,042
Retail trade
3,986
Verbraucherverhalten
3,554
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3,497
Advertising effects
3,477
E-commerce
3,385
Emotion
3,109
Werbung
2,859
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2,828
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2,827
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Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
18
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
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Bauer, Hans H.
9
Choi, Yung Kyun
9
Hudders, Liselot
9
Wilbur, Kenneth C.
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Bellman, Steven
8
Chan, Kara
8
Evans, Nathaniel J.
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Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Reijmersdal, Eva A. van
8
Rosengren, Sara
8
Sahni, Navdeep S.
8
Terlutter, Ralf
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Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
Bae, Mikyeung
7
Bang Nguyen Viet
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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UVK Verlagsgesellschaft mbH
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Universität Bremen
1
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Journal of business research : JBR
134
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
3,489
EconStor
12
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
The significance and insignificance of demand analysis in evaluating promotion programs
Davis, George C.
- In:
American journal of agricultural economics
87
(
2005
)
3
,
pp. 673-688
Persistent link: https://www.econbiz.de/10003079925
Saved in:
2
The Significance and Insignificance of Demand Analysis in Evaluating Promotion Programs
Davis, George C.
-
2010
of a dollar of generic
beef
promotion on slaughter cattle industry profit is estimated to be about $9.84 with a standard …
Persistent link: https://www.econbiz.de/10014061117
Saved in:
3
Effect of communication (advertising or news) on sales of commodities
Verbeke, Wim
;
Viaene, Jacques
- In:
Food, people and society : a european perspective of …
,
(pp. 299-315)
.
2001
Persistent link: https://www.econbiz.de/10001617391
Saved in:
4
Consumer response to point of purchase advertising for local brands
Collart, Alba J.
;
Palma, Marco A.
;
Carpio, Carlos E.
- In:
Journal of agricultural and applied economics
45
(
2013
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10009757133
Saved in:
5
Advertising on the edge : appeal effectiveness when advertising in extreme sports
Raggiotto, Francesco
;
Scarpi, Daniele
;
Moretti, Andrea
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 655-678
Persistent link: https://www.econbiz.de/10012260243
Saved in:
6
Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco
;
Porcheddu, Daniele
;
Melara, Robert D.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
Saved in:
7
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
8
The influence of celebrity chefs on restaurant customers’ behavior
Chen, YangSu
;
Raab, Carola
;
Chen, Chihchien
- In:
Journal of hospitality marketing & management
26
(
2017
)
5
,
pp. 489-510
Persistent link: https://www.econbiz.de/10011754000
Saved in:
9
To fund or not to fund : assessment of the potential impact of a regional promotion campaign
Carpio, Carlos E.
;
Isengildina-Massa, Olga
- In:
Journal of agricultural and resource economics : JARE ; …
35
(
2010
)
2
,
pp. 245-260
Persistent link: https://www.econbiz.de/10008653882
Saved in:
10
Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire
;
Roy, Yves
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
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