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157
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152
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144
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139
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130
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126
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122
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122
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119
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118
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115
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113
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112
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112
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110
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110
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106
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105
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104
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103
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103
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102
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101
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100
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99
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99
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98
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98
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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8,695
EconStor
3,506
BASE
346
USB Cologne (business full texts)
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OLC EcoSci
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ArchiDok
61
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1
Brand
proneness versus experiential effect? : explaining consumer preferences towards labeled food products
Trigui, Imene Trabelsi
;
Girauc, Georges
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010405826
Saved in:
2
The impact of perceived
brand
globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
3
Enhancing perceived product value through peripheral product anecdotes
Wiener, Hillary J. D.
;
Wiener, Joshua L.
;
Arnold, Todd
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10013173434
Saved in:
4
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
5
Private-label
branding
and willingness to pay : evidence from an auction experiment
Kandapa Thanasuta
;
Yingyot Chiaravutthi
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011885430
Saved in:
6
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
7
Consumer response to point of purchase advertising for local brands
Collart, Alba J.
;
Palma, Marco A.
;
Carpio, Carlos E.
- In:
Journal of agricultural and applied economics
45
(
2013
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10009757133
Saved in:
8
Sustainable values and willingness to pay : an analysis of an analytical technique
Beldona, Sri
;
Radighieri, Jeffrey P.
;
Remidez, Herbert
- In:
Journal for global business advancement : JGBA
14
(
2021
)
2
,
pp. 216-240
Persistent link: https://www.econbiz.de/10012595076
Saved in:
9
Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj
;
Cole, Catherine
-
1997
Persistent link: https://www.econbiz.de/10000988097
Saved in:
10
Influencing the willingness to pay for private labels : the role of
branding
Kandapa Thanasuta
;
Metharom, Rinrada
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011471598
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