Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cover and Contents Pages
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
29,068
Economics
16,743
Wirtschaftswissenschaft
15,925
Theorie
13,258
Theory
13,100
Agribusiness
12,643
Agricultural and Food Policy
12,617
Crop Production/Industries
7,293
Environmental Economics and Policy
7,060
Farm Management
6,617
International Relations/Trade
6,175
Resource /Energy Economics and Policy
5,536
Demand and Price Analysis
5,302
Livestock Production/Industries
4,871
Food Consumption/Nutrition/Food Safety
4,744
Research Methods/ Statistical Methods
4,527
Agro-industry
4,515
Agroindustrie
4,512
Production Economics
4,512
Community/Rural/Urban Development
4,036
Agricultural Finance
3,817
Research and Development/Tech Change/Emerging Technologies
3,807
Deutschland
3,714
Industrial organization
3,598
Land Economics/Use
3,571
Kapitalmarkttheorie
3,527
Marketingmanagement
3,517
Industrieökonomik
3,487
USA
3,391
Financial economics
3,389
political economy
3,295
Consumer/Household Economics
3,269
Germany
3,249
International Development
3,245
United States
3,213
History of economic thought
3,153
Ökonomische Ideengeschichte
3,150
Welt
3,143
World
3,105
more ...
less ...
Online availability
All
Undetermined
815
Free
243
Type of publication
All
Book / Working Paper
2,069
Article
1,183
Journal
39
Type of publication (narrower categories)
All
Article in journal
1,025
Aufsatz in Zeitschrift
1,025
Lehrbuch
396
Textbook
350
Hochschulschrift
246
Thesis
204
Collection of articles of several authors
192
Sammelwerk
192
Bibliografie enthalten
159
Bibliography included
159
Aufsatz im Buch
157
Book section
157
Aufsatzsammlung
152
Graue Literatur
135
Non-commercial literature
135
Case study
94
Fallstudie
94
Ratgeber
62
Glossar enthalten
60
Glossary included
60
Konferenzschrift
58
Guidebook
57
Arbeitspapier
34
Conference proceedings
34
Working Paper
34
Handbook
33
Handbuch
33
Fallstudiensammlung
23
Einführung
20
Bibliografie
15
Festschrift
11
Conference paper
10
Konferenzbeitrag
10
Reprint
10
Wörterbuch
9
Nachschlagewerk
8
Reference book
8
CD-ROM, DVD
6
Collection of articles written by one author
4
Sammlung
4
more ...
less ...
Language
All
English
2,402
German
874
Polish
9
Russian
9
French
7
Slovak
2
Spanish
2
Bulgarian
1
Finnish
1
Hungarian
1
Romanian
1
Slovenian
1
Turkish
1
Ukrainian
1
Undetermined
1
more ...
less ...
Author
All
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
10
Homburg, Christian
9
Huber, Frank
9
Kleinaltenkamp, Michael
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Runia, Peter
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Kartajaya, Hermawan
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Setiawan, Iwan
7
Speh, Thomas W.
7
Alserhan, Baker Ahmad
6
more ...
less ...
Institution
All
American Marketing Association
34
Springer Fachmedien Wiesbaden
15
OECD
9
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Harvard Graduate School of Business Administration
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Athens Institute for Education and Research
2
Berliner Wissenschafts-Verlag
2
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Verlag Dr. Kovač
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
65
Journal of business research : JBR
55
Industrial marketing management : the international journal for industrial and high-tech firms
48
Lehrbuch
33
Europäische Hochschulschriften / 5
30
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Gabler Edition Wissenschaft
20
Springer eBook Collection
20
Journal of marketing
18
Journal of strategic marketing
18
Journal of business-to-business marketing
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Springer eBook Collection / Business and Economics
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Cogent business & management
7
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
Gabler-Edition Wissenschaft
7
more ...
less ...
Source
All
ECONIS (ZBW)
3,289
BASE
1
RePEc
1
Showing
1
-
10
of
3,291
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Die Entwicklung wettbewerbsorientierter Marketingstrategien auf Basis des Konzepts der strategischen Gruppen : dargestellt am Beispiel der Hersteller von Hochleistungs-PCs und PC-S...
Hannig, Uwe
-
1993
Persistent link: https://www.econbiz.de/10000349266
Saved in:
2
Organizing
marketing
in industrial high-technology firms : the role of internal
marketing
relationships
Möller, Kristian
;
Rajala, Arto
-
1998
Persistent link: https://www.econbiz.de/10000681044
Saved in:
3
The
marketing
of industrial products
Wilson, Aubrey
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10003179433
Saved in:
4
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
5
Marktaggressivität und Unternehmenserfolg : theoretische Ansätze und empirische Untersuchung in Märkten für technische Gebrauchsgüter
Lücking, Joachim
-
1995
Persistent link: https://www.econbiz.de/10012879379
Saved in:
6
Endverbrauchersegmentierung auf dem deutschen Markt für Hart-, Schnitt- und Weichkäse und Konsequenzen für das
Marketing
der Anbieter
Annas, Fabian
-
1994
Persistent link: https://www.econbiz.de/10000881365
Saved in:
7
Agricultural and food
marketing
management
Crawford, I. M.
-
1997
Persistent link: https://www.econbiz.de/10000635177
Saved in:
8
Agro business in a changing competitive environment : Campania firms' strategic,
marketing
and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
9
Market orientation : transforming food and
agribusiness
around the customer
Lindgreen, Adam
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10010475022
Saved in:
10
Agricultural
marketing
and price analysis
Norwood, F. Bailey
;
Lusk, Jayson L.
-
2008
Persistent link: https://www.econbiz.de/10003546416
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
