, before and two years after, conjunctive wine labeling was introduced in Sonoma County. The results show a higher awareness … demonstrates the potential benefit of associating sub-regional appellations with larger wine regions. …

This paper analyzes whether the perception of traditional wine brings value to millennials. Based on survey data and … for traditional wine through a Tobit model methodology. The results suggest that millennials are willing to pay a higher … price depending on demographic factors such as monthly disposable income, on wine involvement variables such as consumption …